NONE OF YOUR BEESWAX

BRANDING DESIGN OF A HANDMADE, SUSTAINABLE CANDLE COMPANY

Brand 

Origins

The idea for "None Of Your Beeswax' Originated from the discovery of learning the hobby of candle-making from my own home, and taking advantage of that freedom and creating scents that I know I would enjoy and to cheer up a gloomy rented home. 

I shared my progress with friends and family who also wanted candles made for them, as gifts. This led me down the path of establishing it as a small business. 

The goal for this company was to express my love for sustainable products which were unique and away from the usual design and theme of most candles on the market at the moment. 

Brand Guidelines

With 'None Of Your Beeswax' I wanted to focus on these specific Guidelines to allow me to evaluate my positioning of the brand, and be able to match my designs to them. 

Brand Identity

The identity of the brand revolves around sustainable products and practises. For example, the materials used are either re0usable or recyclable. The candle-making process is done to order, minimising waste. 

What is also unique to the identity of 'None Of Your Beeswax' is the opportunity to re-use your candles once it has finished burning. We can supply the customer with wax which has been weighed, dyed and scented directly to them, so they can melt it down themselves and re-use the jar to eliminate wasteful actions at home.

Insert of attached leaflet with every package explaining more on the -re-useable candle scheme

The combination of these two textures (leaves & hessian) ties in to the intended identity. The hessian element provides a classic, rustic feel to a natural, sustainable product, but the intense graphic leaves add a twist of uniqueness to the natural elements. Indicating this isn't the run of the mill candle design. 

Image of what the re-fill wax will look like when delivered to customer. 

-By pre-dying/scenting the wax it still demands the need for our services and allows us to keep open a dialogue with customer. 

-The shape and style of the wax melts are still in keeping with the whimsical and natural identity we have within the brand, as opposed to just sending wax flakes direct to the customer. 

As this is the main label and logo for the brand, I wanted it to represent the combination of two naturally occurring elements.

R-71

G-140

B-82

C-82.57

M-17.95

Y-87.48

K-3.55

#478L52

R- 79

G-150

B-126

C-78.38

Y-16.02

M-59.9

K-1.78

#455967E

R-110

G-192

B-233

C-63.82

Y-0

M-2.42

K-0

#6EC0E9

R-21

G-24

B-47

C-100

Y-11.23

M-46.49

K-63.25

#15182F

R-210

G-196

B-176

C-17.55

Y-21.88

M-32.35

K-2.65

#D2C430

R-118

G-98

B-79

C-38.78

Y-49.06

M-60.01

K-38.86

#76624F

The choice of these shades of green and the incorporation of blue lean into a more botanical image, which is a nod to the botanics and essential oils used within the candles.

These shades are the primary colour palette chosen for the brand.

Label Colour Palettes

Morning

Front label

Back label

Midday

Front label

Back label

Evening

Front label

Back label

Night 

Front label

Back label

The labels for the four candles in the current range represents the time of day in which the botanicals and essential oils used, will create the best atmosphere when lit. I wanted the labels to represent that and communicate it clearly to the customer. 

Instead of just using block colour to represent the desired time of day, I opted for using photography, again combined with the hessian border

By using images of the sky, it adds a impactful, eye-catching appearance. This also, again, adds to the uniqueness I wanted to convey through the brand. Just because it is a brand that contains natural substances and sustainable materials, it doesn't have to follow the typical look of candles that contain those elements. 

C-3.27

M-23.14

Y-75.11

K- 0

R-236

G-204

B-105

#ECCC69

C-69.14

M-12.89

Y-13.01

K-0.08

R-97

G-169

B-203

#61A9CB

C-21.66

M-71.55

Y-18.51

K-1.4

R-185

G-105

B-141

#B9698D

C-77.07

M-51.24

Y-28.85

K-9.18

R-79

G-106

B-140

#4F6A8C

These chosen colours taken from the photographs on the labels will act as a secondary colour palette for the brand for the use of promotional objectives (posters & Advertisements). This companion palette will change for the different ranges introduced in the future. They will still be related to naturally occurring colours taken from still photographs so it can still tie in with the primary palette. 

Packaging labels for this specific range: 'The Companion' as the range is the perfect companion to your day, and the perfect presence in your home.

Outer Packaging - Front 

Outer Packaging - Back 

The outer packaging for the candle will be made from re-enforced, recycled cardboard which mimics the shape of the candle to provide protection in transit. 

The additional packaging surrounding the candle is re-purposed sandbags, which ties in with the inclusion of hessian imagery within the labels. It can be used in compost heaps or as extra packaging once its original purpose has been completed. 

The silk wrap is again re-purposed clothing that had no other use, since the brand stands for sustainable practise wherever possible, the inclusion of this still runs in keeping with the intended image. 

Typography

Title copy- kb limelight- regular

I wanted the main title type to have elements of a hand drawn style to re-enforce that it is a homemade product. Plus, it is easy and clear for the user to read clearly, but still stands out enough to draw attention to it.

ABCDEFGHIJKLMNOPQRSTUVWXYZ!?#.,:"

abcdefghijklmnopqrstuvwxyz

BODY COPY- TENTANG NANTI DEMO- ITALIC

The body type agains draws from a hand drawn style, but still adds an interesting contrast to the title type. By using this specific font in the copy that directly addresses the customer with instructions of explanations, it gives a feel that it is being personally written for them.

ABCDEFGHIJKLMNOPQRSTUVWXY!?.,#

abcdefghijklmnopqrstuvwxyz

Click to see 

the design process!

Click to see research + Mood boards!

© 2018 Georgie Plant

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